Our motto is "for the fans, by the fans".
The initial idea was to create a funny t-shirt to wear during the last week of baseball in 2009. That shirt read "I Survived" and was in reference to another losing season. Fans were intrigued by the design and founder Darren Meenan decided to roll the dice and turn that one shirt into a full clothing line.
By the summer of 2010 the operation moved from his basement to a warehouse in Jamaica, Queens. The brand has since been featured in countless media outlets from CNN Money to an episode of 30 Rock.